ABOUT.
Manchester-based digital marketing specialist, with over 10 years experience in the luxury and lifestyle sector, most recently heading up marketing and e-commerce at THG.
I have a deep understanding and ability to implement strategies focusing on:
scaling up revenue growth & accelerating traffic to site
improving channel mix that focuses on acquiring new customers
improving retention rate & ensuring a healthy bottom line
A pivotal moment in my career, during one of my regular searches for a new brand (whether beauty, homeware or even a new hotel), I was thinking of ways to help these businesses grow.
I quickly realised that by stepping away from the corporate world I can in fact focus on scaling up the brands I am passionate about, through my digital marketing experience.
That’s how NC&Co. was established.
During my career working with luxury fashion, beauty and lifestyle brands, I have worked with household name companies, a few of those listed below.
VISION.
“Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves”
— Steve Jobs
On a personal front, when I am not being influenced to purchase from the campaigns I have been creating, you will find me walking my golden retriever and playing tennis.
I also try to get down to my favourite local reformer pilates studio.
Travelling to new places and sampling local cuisine is a favourite past time, who doesn't love a bit of sunshine?
INTERESTS.
Passionate about discovering brands online, I often find myself analysing the customer journey. From website, to post purchase emails and retargeting campaigns I like to understand the set up and reasoning behind each campaign, what I would do differently to improve the experience, and ultimately drive more sales.
Creating a bigger impact, on a smaller scale away from the corporate jargon.
Working with the same passion and integrity NC&Co. can help to scale up your business.
MISSION.
FOLLOW THE JOURNEY.
@nataliachappellco
